Azeroth Advisor Shutting Down Services February 17th | Ten Ton Hammer


Azeroth Advisor Shutting Down Services February 17th

38 Studios shutting down the Azeroth Advisor.

38 Studios recently announced that they will be discontinuing services for their World of Warcraft add-on, the Azeroth Advisor on February 17th, 2010. Players can continue to use the add-on until February 17th, at which time support for the add-on will cease. The decision was made to focus the team's resources into 38 Studios' other products such as their upcoming MMORPG codenamed Copernicus.

...
Well i would like to scratch beneath the surface of phenomena and comment on the tectical move made by 38 . I strongly believe that in terms of marketing they do know their lesson very well . Bravo .
The move to acquire the advisor was despite Curts ,courtious noble statements a very clever one in terms of player base mechanics. I believe that beyond providing- a -service -to- a- game- we- love (or loved) It is a very clear cut penetrating move that simply gets to know and be able to contact millions of players . Have you ever heard of Trojan Horse? (the real one not the viruses ,from Ancient Greek mythology ) . Well thats about it .
Suffice it to say that it will not add up to something extraordinarily unexpected just the fact that you can contact or have the respect of these players. As far as marketing is concerned though its just how you start off 1)Getting the headlines (when 38 bought azeroth) 2)And then of course providing players a service that will resemble the care you give to the paying customer in your future game.

This is just the clever but boring part of seeing what everyone sees but that noone admits publicly for the obvious reasons .
The very nice thing is that
Ra salvatore will give a 60 minute lecture at GDC at 03/11/2010 (march) on the story telling about ips and worlds in game designing .
The road has opened for the NEWS! to arrive ....
Finally the veil of mystery will start to perish under the bright illuminecense of one of the great games to come ! Codenamed copernicus...